The saffron spray packaging was developed through an integrated strategy, beginning at the point of sale and extending into the brand’s narrative identity.

First, it focuses on strong shelf impact and differentiation. In a market dominated by simple, static boxes, this design introduces an interactive perforation and a narrative inner layer that increases visibility and engagement. The opening gesture enhances eye-stop and attracts attention in retail environments.

Second, the structure remains simple and production-friendly. Made from folding boxboard (FBB) with clean perforations, it ensures high perceived quality while remaining cost-efficient and suitable for large-scale domestic and export production.